#97 Boost Your LinkedIn visibility: Writing posts that resonate and engage

“Your network is your net-worth!” – So, who do you make the most out of your LinkedIn network, and especially grow your networking contacts by creating well-visible content?

However, I know that many people either don’t like writing, don’t know what to write or don’t know how to translate their expertise into a text that resonates with anyone. So they end up with posting without plan – and get frustrated because they don’t get any views or reactions.

During the last 12 months I have managed to create multiple LinkedIn posts with multiple thousands or 10’000s views. And when I published that I will be fired, the post went viral and has reached 180’000 views until today.

And this is what I want for anyone else as well to reach something like this! Because based on this viral post I was flooded with supporting comments, contact requests, messages from people suggesting me to have a meeting, share my CV with them or that they can connect me to their own employers.

I have myself been to paid courses about copy-writing and content creation run by some of the best business coaches and copy-writers from the German speaking market. This knowledge I apply myself – and touch in this episode:

-          How to set the right intention for writing a social media post

-          Why it is crucial to know your target audience

-          What is the right structure of a highly-visible post

-          How do you find the right words

-          What elements should you include in your post and what should you avoid

If you want to follow my way, I would be really happy to connect with you on Social Media like LinkedIn (https://www.linkedin.com/in/michaela-kettner-6a67a993/) or Instagram (@michaela.kettner.fi).

And yes, I am planning to hold a masterclass on how to write viral (open-to-work) posts on LinkedIn. More about this on social media soon!

And if you are looking yourself for a job in the Corporate world or want to take the next step in your career, I would still be happy to support you in your skilful self-presentation and showing your true, authentic self to a company! Therefore, this podcast is based on three pillars:

·         Self-confidence & self-esteem

·         Managing your emotions

·         Concrete communication techniques based on NLP

And in each episode, you will hear about one of them. – Subscribe to not miss any important points!

Keywords: Skillful self-presentation, successful career, fulfilling career, important for career, successful in my job, self-confidence, authenticity, be yourself, social media, LinkedIn, copy-writing, content creation, grow my network, getting more followers, go viral, resonance